“We have worked with nim design for many years. They have been responsible for producing our annual reports – each year producing fresh and vibrant designs – plus all our other marketing materials – posters, postcards, flyers etc. We asked nim design to guide us through a total rebrand in 2012. They listened carefully to our brief, what we thought we wanted, and guided us carefully through the branding architecture, understanding our quite complicated organisation and sub-brands. The Branding Guidelines they produced for us are used right across our organisation. We do not hesitate in recommending nim design for this sort of work.” Marianne Selby-Boothroyd, Director of Development


Client

Certitude

Project

Branding

Certitude was created when Support for Living and Southside Partnership merged. It is a social care provider offering support to people with learning disabilities, autism and mental health needs across London.

We were briefed to create a new brand identity which would meld together these two successful organisations. The name reflects the organisation’s commitment to certainty and dependability at this time of change and the blue/grey colour-way was also chosen to communicate a sense of solidity and purpose.

Putting the “i” in the centre of the word in a contrasting colour consciously reflects Certitude’s commitment to putting the people it supports at the centre of their own world.

This mechanic was carried over into a series of related sub-brands for specific Certitude projects and we also introduced a secondary palette of warmer colours. These additional tones enabled the organisation to reach out to its many different audiences.

For supporting literature including Annual Reviews – we developed a circular graphic to carry key messages; this reflects Certitude’s belief in the importance increasing circles of support for the people it supports.




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