Client

Chain Of Hope

Project

Fundraising Annual Review

Chain of Hope campaigns for all children to have access to quality cardiac care and directly treats children in many war torn and developing countries.

This charity came to us for an Annual Review which would reflect their twenty-year history and encourage fundraising. We felt strongly that the extraordinary impact of their work had not been fully reflected in previous publications.

As a solution we completely restructured the content, using a flexible design coupled with strong images and infographics to highlight their achievements and global impact to date.

The result is a hard-hitting review which clearly illustrates the important work Chain of Hope undertake around the globe. It was particularly well received at their prestigious Annual Fundraising Gala Ball.



Case Study

Chain of Hope approached us to work on a special Annual Review to reflect on their 20-year history and to encourage fundraising. We recognised a number of challenges:

  • We felt strongly that the extraordinary impact of their work had not been fully reflected in previous publications.
  • There was a vast amount of critical content which had to be included in a smaller-than-A4 format.
  • This was a new client so we needed to learn quickly about the work of the organisation and its stakeholders
  • We scheduled time for desk research and face-to-face meetings with the client to appreciate the organisation and to understand its impact
  • We completely restructured the content from previous versions, using a more flexible design coupled with strong images.
  • We incorporated hard-hitting statistics into clear infographics to highlight Chain of Hope’s achievements and a powerful map graphic to showcase its global reach.
  • The final document is a hard-hitting review which clearly illustrates the important work Chain of Hope undertakes around the globe.
  • It was particularly well received at the organisation’s prestigious annual fundraising ball.

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