“Lim and his colleagues were quick to understand our requirements, and very aware of the sensitivities around replacing a logo that had been established for over a century. They produced a series of clear, eye-catching, clean and modern designs, which also captured the essence of the old logo. They were then very patient with the committee tasked with approving the final designs, and a series of requests for modification.

The nim team have since been very helpful as we have begun to implement the new logo, either producing new designs for print and online materials or advising on existing drafts. Early feedback received from our members – many of whom are quite conservative! – has been universally popular, and we are confident this will continue. Thanks Lim and co!” Dr Chris Naunton, EES Director, August 2016


Client

Egypt Exploration Society

Project

Annual Report

Egypt Exploration Society (EES) was founded in 1882 and now exists to increase knowledge and understanding of Egypt’s heritage.

Once we had successfully completed the EES rebrand, we were briefed to translate this new look and feel into their annual report.

EES is a serious, historical organisation with a strong academic reputation so we chose an elegant, formal layout. There is a good deal of text so we helped the reader by defining a clear hierarchy of copy using the new corporate blue to highlight main titles, stand-first and subheads. We used engaging photography featuring the stunning Egyptian landscape and the archaeologists and academics at work, to deliver pace and dynamics to this fascinating report.


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