SOS Children’s Villages is the world’s largest charity working with orphaned and abandoned children around the globe.
Our brief here was to tell their story, increase awareness, demonstrate their impact, highlight their achievements and engage with donors.
We achieved this by keeping things simple; the content was broken down into clear sections and we used full-page images to bring the work to life. Taking inspiration from the existing logo, we developed a continuous blue graphic device which ran throughout the report to link information and signpost key sections. This illustrative approach brought flow and significance to key information.
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