6 inspiring design ideas

The biggest challenge facing our clients is likely to be how to cut through the noise and connect with stakeholders, even more so now with the advances in digitalisation.

 Here are six ideas to get you design-inspired.

1. Extract the best from your brand

It’s never been more important to make sure your audience knows why your organisation matters and this starts with your brand. Market leaders are distilling their brands down to its purest essence. Consider streamlining your core assets to ensure your brand puts its best foot forward.

A spread from Imperial Health Charity impact report showing good use of their branding elements.

2. Be brave with colours

If you want to appear relevant and contemporary, consider being bolder with your colour choices. New tones are fresh. They will enhance your brand personality.

Bold colours are used to liven up the theme of Certitude’s annual review.

3. Revamp your visuals

Why not commission some illustrations to help differentiate your organisation from the competition? Bespoke graphics is a smart way to be unique – colourful illustrations and infographics chime well with current audiences.

Bespoke illustration for Science Council.

4. Make it personal

Digital is here to stay but you need to assess what is right for your audience. Some people appreciate receiving something personal and tactile. You might want to complement your digital publication with a truly memorable printed piece too.

AllSfär 2020 catalogue in print and digital media.

5. Bend the rules

To keep things fresh you’ll need to be flexible and agile, and occasionally this may mean bending a rule or two. Brand guidelines are just that – guidelines – so don’t be utterly bound by them. Enhancing your brand with additional new colours or fonts is an excellent way to breathe new life into your visual identity without having to start from scratch.

Spreads from the Royal Masonic Benevolent Institution impact report where rules from the brand guidelines were refreshed.

6. Be authentic

Your visual brand will only connect if it’s a true reflection of your mission and values, so be authentic. As audiences increasingly search for brands that are ethical as well as inspiring, honesty and openness have never been more valued.

A powerful image used to echo Chain of Hope’s outstanding work.

Only work with the best

Engaging consultants could be an excellent way to import new skills and ideas into your organisation, but choose carefully. If you embark on a major project, such as an annual review, you’ll be interacting with your designers on a daily basis so engage people who match your working style. Search out like-minded partners with a similar ethical approach – as well as suitable skills and experience – before you make your final decision.

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