nim design, a graphic design agency in london

Our founder, Lim, loves good design and appreciates the thinking that makes something both functional and beautiful. Twenty years ago he took this passion and established nim design. From the start he set out to use effective design to make a difference – initially for charities and housing and then for other ethically-minded brands.

Now nim design, based in Harrow, has grown into a team of like-minded creative people working with many clients who have been with us for years. They tell us it’s because they’re always excited about what we’ll bring to the next meeting but we suspect it’s because we think differently and deliver a contemporary edge to their branding, annual reports, multi platform campaigns and infographics.

Great design makes a difference. We want to use design to unlock the potential of brands that do good. As a team we appreciate all beautifully crafted design – it’s just that we prefer to create it for brands that are ethically-minded.

We listen carefully to briefs and respond with design that both delights and delivers. As a smallish team we are flexible and responsive so you’ll always know who to call if you have a question. And we promise to give you an honest answer.


For over two decades we have been ensuring ethical brands amplifying their voice through strong design. We’ve learned to understand your priorities and audiences so that we can transform your thinking into design which is both exciting and engaging.


We could have said creative but we think “smart” is a bit more than that. We combine creativity with strategic thinking to develop designs which are striking to look at, but most importantly, which work. Smart is creativity that works for you.


Our clients tell us we’re approachable and that they’re happy to call us with any questions “however small”. We like to think of ourselves as part of your team.

Careful, considered and creative, our core team is small but perfectly formed! As well as the full-timers we bring flexibility to our organisation by working with a great bunch of like-minded partners. They all share our philosophies, have a similar culture to our own and believe in the same approach to ethical design as we do.