Animation Quick Guide

If you’re looking to breathe new life into your key messages, animation could be your answer.

New technologies and innovative techniques have brought this engaging communication tool within reach of third sector organisations and SMEs. Animation allows you to reduce complex topics into simple friendly visuals and communicate a great deal of information in a short space of time.

In the last five years, many organisations have embraced the power of video creating low-budget films for channels like YouTube and Vimeo. And this is a good move; according to You Tube’s vice president of global content, video will soon account for 90% of internet traffic.

For both commercial and third sector organisations, animation is dynamic, bold, colourful and powerful. Used effectively, a short animation is a potent and entertaining way to explain your message to the people you want to reach. Our own nim design animation encapsulates all our key messages from our brochures, website and credentials presentation in one 90 second burst.

Equally, animation is an excellent option if you want to promote one key message – particularly if it’s complex or if the people you are addressing find words and concepts difficult to understand. It’s the combination of well-crafted words and smart visuals, which make this such a persuasive communication tool.

If you think an animation might work for your organisation, here’s our Quick Guide.

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