Annual Review 2016
Certitude provides support for people with learning disabilities, autism and mental health needs across London.
Our relationship with this organisation spans many years in which we have produced numerous Annual Reports and other supporting literature. Following a corporate brand refresh in 2016 we have been working closely with the communications team to ensure the new values and design guidelines have been fully translated into new designs – both digitally and in print.
The 2016 Annual Review is a high profile document which visualises the corporate values as reflected by the new brand. The result is a publication which introduces the new identity to a wider audience and positions Certitude as one of the leading care and support providers in London.
We believe this is a good example of how we are able to pick up the story after a rebrand and ensure the new look and feel is well executed across key materials.
We have worked with nim design for many years. They have been responsible for producing our annual reports – each year producing fresh and vibrant designs – plus all our other marketing materials – posters, postcards, flyers etc. We asked nim design to guide us through a total rebrand in 2012. They listened carefully to our brief, what we thought we wanted, and guided us carefully through the branding architecture, understanding our quite complicated organisation and sub-brands. The Branding Guidelines they produced for us are used right across our organisation. We do not hesitate in recommending nim design for this sort of work.