Providence Row Housing Association
PRHA is a small specialist housing association which supports homeless people through a wide range of residential and non-residential services in the east end of London.
Our designs for this year’s Impact Report centred around the organisation’s core values. We created a section for each one – Empowerment, Compassion, Inclusion, Respect and Justice – and included case studies, resident’s views, statistics and impact statements in them all. We differentiated elements of the text by varying font sizes and tones with a particular emphasis placed on the ‘impact’ which was clearly highlighted within a coloured box. We combined the snapshot-style photography into montages to create a lively, busy feel reflecting the organisation’s upbeat approach.
The client has been delighted with the design and has been particularly pleased with the decision to use an A5 portrait format which they have found to be ‘easy to handle and pass around’.