Pure Leapfrog provides affordable finance and support to communities to create clean and sustainable energy systems.
The client requested a showcase publication which would demonstrate its positive impact on the community energy sector. We found ways to communicate their achievements through short stories and impressive statistics.
Our front cover image choice of a young child in front of a field full of wind turbines immediately signals Pure Leapfrog’s commitment to the future of sustainable energy. On the inside pages we use bold infographics to demonstrate the positive impact the organisation has on communities which have embraced its approach. Large, engaging photographs were applied through the inside pages to break up the text and underline key messages.
A clear strategy, a direct brief and good organisation helped this project run very smoothly. By supplying us with fully approved content, this client kept life simple and costs down.