Royal Masonic Benevolent Institute
Impact Report 2017-18
RMBI has been caring for older freemasons and their dependents and the wider community for over 170 years.
After many years of producing the RMBI’s Annual Review, and adhering strictly to the brand guidelines, this year our client encouraged us to bend the rules a little to deliver a fresh, dynamic looking publication.
Undertaking a rebrand is time consuming, as well as expensive, so our client’s decision to be flexible with brand guidelines was pragmatic as well as brave. The solution was to introduce a broader and more contemporary colour palette and present a new script font. These elements combined to give the report a more welcoming feel.
In this Impact Report (rather than an Annual Review) we placed particular emphasis on case studies to demonstrate RMBI successes. We dedicated a page to each including text, a large photograph and a quote. We also revamped the finance section with bespoke illustrated icons replacing charts and jazzy infographics traded for dry statistics.
By enabling us to play around with its brand guidelines, the RMBI allowed us to introduce new design approaches which livened up this important publication. The client is delighted with the result and we were happy to work with them to refresh a few rules.
Our charity has been working with nim design for a number of years and I cannot speak highly enough of the team. They have a sound understanding of our brand and the way we like to do things. In most recent times, the team has worked with us to develop our brand’s look and feel, helping to bring to life our marketing literature through illustrations and infographics which has been really refreshing. I always look forward to working with nim design and in a fast paced environment, their professionalism, product quality as well as friendliness and willingness to support us to deliver projects on time, makes them our designer of choice.