The Brooke Annual Review

The Brooke Annual Review

The Brooke

Annual Review

Brooke is an international animal welfare charity working to improve the lives of working horses, donkeys and mules in the poorest countries of the world.

Brooke wanted this annual review to clearly connect what was happening to working donkeys and horses in poor countries with what they are doing to directly alleviate these problems.

We introduced “Fact’ boxes which gave sometimes quite shocking information in a short, bold copy format and mirrored these with “Aim” boxes which stated what Brooke was doing to create change. In addition, we helped Brooke highlight their year’s achievements with infographics which combined appealing photography with significant statistics. Lastly we recommended an uncoated paper stock to give the whole document a more radical, campaigning feel.

The Brooke Annual Review
The Brooke Annual Review, Where We Work
The Outcome of Our Work
Fundraising, The Brooke Annual Review
The Brooke Annual Review
20 of 25 in annual reports.