Annual Review 2020/21
With increasing numbers of people choosing meat-free diets, we were delighted to win a project to create the 2020 Annual Review for the Vegetarian Society.
The client briefed us to create an approachable and accessible design which would reach out to members after a challenging year. First we worked with our writer to deliver warm and engaging copy, next we structured the text using sub headings and bold graphics of key facts and figures and finally we applied a contemporary palette of soothing pastels to appeal to the readership.
We added pace and dynamics by using circular and semi-circular images and kept the structure clean and simple to maintain reader interest. The client is delighted with the finished product telling us “we love your work”. We’ll take that!