AllSfär produces design-led innovative products for architects to create inspirational workplace environments.
Highly design-conscious, this client came to us in search of a strong modern logo which reflected the nature of the company, would stand out against their competition and which could evolve over time.
We found inspiration in architectural drawings and chose an extra-bold angular font to conjure a suggestion of space around each of the characters. Next, we placed dots strategically to hint towards people in their own spaces. The grey colour palette can be adapted and changed with new colours – and textures – from different product ranges.
The feedback on this work is that the client is especially pleased to have been delivered a flexible branding system that positions them prominently in print and digital media.
We chose to work with the team at nim design to create our brand identity from about six design agencies. From the beginning, we felt their expertise, level of customer service and attention to detail shone through. Their estimates and pricing were very competitive and set out the process of developing a new brand very clearly. We were not disappointed with our decision, nim design listened to what we wanted to achieve and presented us with a range of designs that pushed our own thinking and they were extremely accommodating with the numerous changes we made along the way (and there were many!).
The nim team delivered a brand identity that truly reflects our culture and personality, allowing us to stand out in a very competitive market. The brand guidelines, stationery and new brochure have enabled us to hit the ground running, they were extremely well-received both internally and externally and we have already had many requests for product samples and arranged many new business meetings. Thanks to Lim and the team, we look forward to working with you again!