Certitude was created when Support for Living and Southside Partnership merged. It is a social care provider offering support to people with learning disabilities, autism and mental health needs across London.
We were briefed to create a new brand identity which would meld together these two successful organisations. The name reflects the organisation’s commitment to certainty and dependability at this time of change and the blue/grey colour-way was also chosen to communicate a sense of solidity and purpose.
Putting the “i” in the centre of the word in a contrasting colour consciously reflects Certitude’s commitment to putting the people it supports at the centre of their own world.
This mechanic was carried over into a series of related sub-brands for specific Certitude projects and we also introduced a secondary palette of warmer colours. These additional tones enabled the organisation to reach out to its many different audiences.
For supporting literature including Annual Reviews – we developed a circular graphic to carry key messages. This reflects Certitude’s belief in the importance of increasing circles of support for the people it supports.
We have worked with nim design for many years. They have been responsible for producing our annual reports – each year producing fresh and vibrant designs – plus all our other marketing materials – posters, postcards, flyers etc. We asked nim design to guide us through a total rebrand in 2012. They listened carefully to our brief, what we thought we wanted, and guided us carefully through the branding architecture, understanding our quite complicated organisation and sub-brands. The Branding Guidelines they produced for us are used right across our organisation. We do not hesitate in recommending nim design for this sort of work.