Lemon Tree Trust Branding

Lemon Tree Trust Branding

Lemon Tree Trust

Branding

The Lemon Tree Trust encourages planting and agriculture in refugee camps around the world to make these environments healthier, greener and more productive.

After three years in operation this innovative charity was in need of a strong visual identity which captured the purpose and positioning of its brand. Our initial research stage involved meeting key stakeholders and exploring Lemon Tree Trust’s areas of influence – which include the environment, refugees and horticulture. Equipped with this knowledge we were able to apply a strategic approach to our thinking and create design concepts to match.

The next, crucial stage of the process required an honest working relationship with the client – something we pride ourselves on – and involved lively discussions and an open exchange of ideas. This close partnership curtailed any misrepresentation of the organisation and provided clear direction for the next stage of worked-up visuals.

As a result of this well-researched and collaborative approach, we have created a final logo which has met with approval both inside and outside the organisation. This distinctive, symbolic mark reflects the organic and transforming nature of Lemon Tree Trust and encapsulates the hope it offers refugees all over the world.

New logo development
Stage 1

Lemon Tree Trust New Logo Development Stage 1

Stage 2

Lemon Tree Trust New Logo Development Stage 2

Stage 3

Lemon Tree Trust New Logo Development Stage 3

Final Logo

Lemon Tree Trust Final Logo

Brand Colours

Brand Colours

Brand Elements

Brand Elements

Brand Application

Lemon Tree Trust Brand Application
Lemon Tree Trust Brand Application
Growing Food, Growing Home, Growing Dignity
Our Organisation
Our Core Practices
Lemon Tree Trust Publications
Lemon Tree Trust Website and Online
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