Royal Masonic Benevolent Institution
Branding Guidelines Refresh
The RMBI provides homes for over 1000 older people in England and Wales.
Our client briefed us to review the organisation’s brand guidelines and provide clarity and focus. We addressed areas of ambiguity, offered new visual solutions for key messaging and tidied up content which had either become irrelevant or unnecessary.
We offered a new visual solution to presenting RMBI’s values: Kind, Supportive, Trusted and then created a set of new icons to describe important services. Continuing this graphic approach, we developed a collection of illustrations to represent staff, residents and families.
On a more practical note, we replaced the typeface which had been used for quotes, for a more accessible font and developed an additional set of gradients to illustrate the best way to combine the colours available on the existing brand palette.