St Martin’s Annual Review

St Martin’s Annual Review

St Martin's

Annual Review

St Martins supports people with mental health challenges who need help stepping down from secure hospital wards, prisons and similar institutions. Our brief was to create a new brand identity which would resonate more soundly with target audiences.

Historically, St Martin of Tours (as the organisation was known at this point) had religious origins. Our challenge was to create a new brand identity which better reflected the modern and progressive mental health services it offered while acknowledging its past.

Our research suggested that an adjustment to the name would support the communications strategy so we recommended simplifying the title to St Martins and adding a strapline. As we worked through a number of design concepts and developments with the client, we settled on a largely typographical solution for the main brand identity with an additional roof graphic to suggest inclusivity.

The client was delighted with the result which has moved the organisation forward without losing its valuable heritage.

Old Logo

St Martin's Old Logo

New Logo Development
Stage 1

St Martin's New Logo Development Stage 1

Stage 2

St Martin's New Logo Development Stage 2

Stage 3

St Martin's New Logo Development Stage 3

New Logo

St Martin's New Logo
St Martin's Brand Implementation
St Martin's Annual Review 2013
St Martin's Annual Review Spread
St Martin's Brand Implementation
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