Company founder, Lim Khaw, puts honesty at the heart of his business.

Company founder, Lim Khaw, puts honesty at the heart of his business.

I set up nim design in 1996 from my front room but within two years I was lucky enough to move to our current premises – an old bank building in the heart of picturesque Harrow on The Hill. I love the vibe of this west London ‘village’ and couldn’t live without the fabulous local coffee houses which keep my caffeine levels topped up.

Our company name is derived from my childhood nickname and keeps me connected with my family in Malaysia. I am inspired by travelling, art galleries, books and all aspects of design and I use this visual stimulus to feed my imagination. I take great pleasure in beautiful things from art and design objects such as glass, modern furniture and tribal baskets.

For me, running a design company is about using my creativity to help organisations communicate effectively. Integrity is very important and I believe passionately in honest relationships with my clients, employees and suppliers. I think these connections play a crucial part in the design development process and our ongoing success. I love hearing success stories and sharing these with new audiences.

On the whole I like to keep things simple; I don’t follow design trends or speak marketing jargon and I advocate clear lines of communication. That’s why our clients deal directly with our designers to avoid the unnecessary costs and confusion so often created by account managers.

Digitalisation is changing design and we are embracing these innovations. I believe in harnessing the power of technology while maintaining our purpose; namely to enhance our clients’ messages through effective visual communication.

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