When we were asked to design a well-being booklet to promote healthy lifestyle options for staff at the Royal Masonic Benevolent Institution (RMBI), we were careful to avoid delivering a prescriptive list of how to live.

Instead, we chose to use strong and colourful illustrations as well as simple-to-read infographics to communicate tips and ideas around positive opportunities for change. The result was a booklet which is fun and interesting to read and that delivers content in a non-condescending way.