When we were asked to design a well-being booklet to promote healthy lifestyle options for staff at the Royal Masonic Benevolent Institution (RMBI) we were careful to avoid delivering a prescriptive list of how to live.

Instead we chose to use strong and colourful illustrations as well as simple to read infographics to communicate tips and ideas around positive opportunities for change. The result was a booklet which is fun and interesting to read and that delivers content in a non-condescending way.