Invest wisely in design

As the pandemic continues to impact on people all over the world, organisations are battling to find new and stimulating ways to connect with stakeholders.

While opportunities to interact face to face remain limited, the visual representation of your brand has become more important than ever. Your logo, colour palette and imagery all communicate your brand messages and set the tone for how your organisation is perceived – on both an emotional and practical level.

Investing wisely now in intuitive and relatable design, will ensure you remain in step with your audience during these difficult times and are ready to re-engage fully when life returns to normal. An example could be an infographic detailing your response to the pandemic.

However, really effective design isn’t easy to achieve; finding the right agency to suit you and your organisation can be time consuming, challenging and, if you get it wrong, expensive.

Partnering with a well-matched agency can help amplify your brand, involve your audience and ultimately provide an excellent return on investment.

Here are our top five tips for finding the most suitable designers:

1. Do some digging

Spend a bit of time checking out potential agencies online. Study their websites to find out about the people and philosophy behind the business as well as familiarising yourself with their work and case study examples. Reading blogs, news and social media channels from the agency will give you a deeper understanding of their approach, tone and the personality of their business.

2. Get the chemistry right

Design is a creative process and that takes chemistry. So you’ll need to be comfortable working with the designers and project managers allocated to your account. If you get this relationship right not only will creativity flourish but your team will have each other’s backs. That way, should unexpected issues take you off schedule, your design team will be on hand to flex their workplan to catch up on tight deadlines. 

3. Talk about money

When you meet with a potential new design agency, don’t be afraid to talk about a clear pricing structure and if you have a budget, share it. If your budgets are tight – and in the current climate we know that’s likely – be clear and ask your design partners to work with you to make the most of what have. And if there is any change in direction once the project progresses, make sure your agency is transparent about additional costs.

4. Re-use and recycle

With so many ways to communicate, from print to digital, establish early on how you can make the most out of your budget. If your agency is working on a printed brochure, consider if there are any elements that can be taken and shared on digital platforms including your website and social media, for example, infographics or new photography.

5. Review and re-evaluate

Like any relationship, your partnership with a designer will need regular reviews. It’s a good idea to get everyone together at the end of a project to have an honest discussion about what worked well – and what didn’t. If you can iron out any issues there are huge advantages to developing a long term relationship with a design agency.

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