Jack Petchey Foundation provides grants to projects that raise aspirations for young people.
They asked us to produce a brochure to celebrate their 15th anniversary and we knew straight away that we wanted to create something bold which would connect with the young people they support.
We consulted with various stakeholders and resolved to apply a strong editorial feel to a magazine-style format. Using youthful typefaces in a mix of bright colours, photographic cut-outs and short, sharp sections of copy, we created a lively booklet which was easy to read and reflected the aspirational nature of the Foundation.
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