nim design, a graphic design agency in london

Our founder, Lim, loves good design and appreciates the thinking that makes something both functional and beautiful. Twenty years ago, he took this passion and established nim design. From the start, he set out to use effective design to make a difference – initially for charities and housing and then for other ethically-minded brands.

Now nim design, based in Harrow, has grown into a team of like-minded creative people working with many clients who have been with us for years. They tell us it’s because they’re always excited about what we’ll bring to the next meeting but we suspect it’s because we think differently and deliver a contemporary edge to their branding, annual reports, multi-platform campaigns and infographics.

Great design makes a difference. We want to use design to unlock the potential of brands that do good. As a team, we appreciate all beautifully crafted design – it’s just that we prefer to create it for brands that are ethically-minded.

We listen carefully to briefs and respond with design that both delights and delivers. As a smallish team, we are flexible and responsive so you’ll always know who to call if you have a question. And we promise to give you an honest answer.


For over two decades, we have been ensuring ethical brands amplify their voice through strong design. We’ve learned to understand your priorities and audiences so that we can transform your thinking into design which is both exciting and engaging.


We could have said creative but we think “smart” is a bit more than that. We combine creativity with strategic thinking to develop designs which are striking to look at but, most importantly, which work. Smart is creativity that works for you.


Our clients tell us we’re approachable and that they’re happy to call us with any questions “however small”. We like to think of ourselves as part of your team.

Careful, considered and creative, our team is small but perfectly formed. Every person brings unique skills and their own personality to our core team; individually we’re very different but collectively we all share the same approach to ethical design.

Our Partners

Over the years, we’ve cultivated a network of talented partners who bring particular skills and insight to nim design. We tap into this network when we want to build bigger or more bespoke teams for particular projects. This agile approach unlocks a highly creative talent pool for our clients.

Gosia is another student of Central St Martins who loves to push creative boundaries. She is passionate about using design to make an emotional connection with target audiences and is experienced enough to know when pragmatic decisions are required.

Her recent work on the rebranding of the Egyptian Exploration Society demonstrated her ability to interpret a challenging brief and to find a solution which exceeded client expectations. The new logo and branding guidelines were also met positively by the many different stakeholders involved from this historic, academic institution.


Travelling, art galleries, photography, working out and cooking.

After school in the North East of England, Peter joined a Newcastle advertising agency as a trainee copywriter.

Many, many, many years later after moving to London to work for the J. Walter Thompson agency and eventually becoming a creative director in another major agency, Peter semi–retired.

Peter now enjoys being able to continue using his copywriting skills honed on brands, such as Johnnie Walker Black Label, Texaco and The Australian Tourist Board. On every media from posters to press to TV to print.


Travel and eating. Preferably at the same time.

Paul is an experienced commercial advertising photographer based in London but has worked on projects all over the UK. He specialises in working for charities and the housing sector, shooting case studies for online and offline publications. Paul also makes himself available to visit his old college to work with his former lecturer and his new students – offering advice and tutorials.

Being so passionate about photography, even in his spare time, Paul works on personal projects and is currently combining another passion of his – cold water swimming – to shoot portraits of fellow swimmers as they emerge from the freezing temperatures of the lido.

Not just using modern camera technology, Paul also has his favourite recent purchase of the Polaroid SX-70, which he is currently using in his latest personal project.


Cold water swimming, cooking and travelling with my family to explore new places.

My Posts

Sarah is an integral part of our web development and technical team at nim design, helping our clients with a wide range of services including fully responsive websites (and maintenance), website content and technical support. Sarah works predominantly in WordPress website development, but also has a wide range of experience in other technologies including HTML, CSS, JavaScript and PHP.

As a Director at Charcoal, Sarah and her team also offer a wide range of additional services: from one-off projects to provision of an outsourced marketing department. They can deliver both online and offline marketing support which includes social media and content management, SEO, data management, telesales, digital and email marketing and full marketing campaign management.


Travel, exploring new technologies, good food with family and friends, Excel spreadsheets, architecture and visiting the tallest buildings in the world.

Paula has over 20 years’ experience in public relations and marketing and has built up a large client base of her own ranging from SMEs and charities to global corporates.

Her work involves creating and delivering strategic communications programmes for clients as well as undertaking one-off projects. Her skills include media relations, digital content strategy and creation, social media, copywriting and account-based marketing. Paula also works with clients to establish clear messaging and an appropriate tone of voice.

Paula believes that to break through the ever-growing marketing noise, organisations need to communicate clearly and truthfully to their stakeholders. Whether she is writing social media posts, blogs or annual review copy, she delivers information in a clear, straightforward style which puts the readers first.