AllSfär create highly innovative products designed to produce agile and effective workplace environments.
Having previously developed their brand identity, we were asked to deliver distinctive brochures for Muffle, a range of decorative noise-reducing panels, and Diffuse – a new concept in office flexibility.
For Muffle, we have communicated the sense of well-being generated by these stunning panels with a calm grey palette and impactful photography. We applied an ombré tone to a series of inspiring key phrases which highlight the product USPs. Alongside, we have showcased the beautiful and unique images which can be printed directly onto the panels. The result is an elegant brochure which breathes life into this exquisite product.
Diffuse is a highly inventive office divider with a modern, urban feel. To reflect this, we have selected a contemporary mustard yellow for the cover and headings. It contrasts impeccably with the Muffle grey and introduces a distinctive Allsfär palette. To explain the benefits of the product, we introduced both the designer and the manufacturing process using engaging portrait photography, bold product imagery and graphic illustrations. This striking brochure evokes the contemporary nature of this ground-breaking range of office furniture.
We chose to work with the team at nim design to create our brand identity from about six design agencies. From the beginning, we felt their expertise, level of customer service and attention to detail shone through. Their estimates and pricing were very competitive and set out the process of developing a new brand very clearly. We were not disappointed with our decision, nim design listened to what we wanted to achieve and presented us with a range of designs that pushed our own thinking and they were extremely accommodating with the numerous changes we made along the way (and there were many!).
The nim team delivered a brand identity that truly reflects our culture and personality, allowing us to stand out in a very competitive market. The brand guidelines, stationery and new brochure have enabled us to hit the ground running, they were extremely well-received both internally and externally and we have already had many requests for product samples and arranged many new business meetings. Thanks to Lim and the team, we look forward to working with you again!