Big Society Capital
Outcomes for All - 10 Years of Social Outcomes Contracts
To celebrate the organisation’s 10th anniversary, we were appointed to create a 10-Year logo, brand assets, and an impact report commemorating 10 years of Social Outcomes.
For the logo, we used the existing ‘I’ in their logo and introduced a ‘0’ to form the number ’10′. The simple but strong 10-Year mark complements their existing logo. We also designed their anniversary brand assets comprising circles of different colours and thicknesses. These circles represent Big Society Capital’s timeless commitment to create a better and sustainable future.
We introduced these circles throughout the Social Outcomes report. We chose different colours for the six policy areas and used these on a map to show the impact of social investment across different regions of the UK.
The anniversary branding was well received at the organisation’s celebratory event at the Guildhall in London in July 2022. The Social Outcomes Report was referenced by speakers at the event and is now available to download online.
Our first time working with nim design involved producing anniversary branding and three separate reports, including our annual report. Their client management is excellent – a constructive initial call was very helpful to agree timelines and expectations, though Lim and Miguel were very flexible when we needed to amend. We were pleased with the range of initial design concepts – when none of the original suggestions were quite right they very quickly worked up a combination that hit the mark. We very much appreciated the quick turnaround of proofs and their flexibility in going beyond the original scope of the project. A very smooth process from end to end and would certainly work with them again.