Joseph Rowntree Foundation Elections For Sale Report

Joseph Rowntree Foundation Elections For Sale Report

Joseph Rowntree Foundation

Elections for sale report

Joseph Rowntree Reform Trust challenges issues which might be seen to corrupt democracy.

It commissioned a report into election spending by British political parties between 2015-2017 and found evidence suggesting rules were being broken. The client briefed us to work on a report summarising the Trust’s findings and setting out its recommendations.

The serious and sensitive nature of the content required a constrained approach to design. We chose photography which reflected the election process in general – rather than any particular party – and a colour palette which spanned party boundaries.

We defined the hierarchy of the copy using colour-blocking and introduced unique icons to define different sections. This was an interesting exercise which challenged us to moderate our approach to ensure the content was presented in a balanced and fair way.

Joseph Rowntree Foundation Elections For Sale Report
What's the Problem?
Areas of Concern
Data Collection and Analysis
Does it Matter
Conclusions
Imported Campaigning
13 of 15 in other designs.