Multiple Sclerosis International Federation

Multiple Sclerosis International Federation

Low Self-esteem Animation

The Multiple Sclerosis International Federation (MSIF) is a global network of 48 MS organisations with links to many others around the world. 

To address the issue of low self-esteem frequently experienced by people with MS, our client asked us to create an animated GIF which could be shared on digital and social media. We researched the subject to understand the specific challenges faced by people with MS and – along with the copy supplied by the client – used this to create a script and storyboard.

Our in-house animation skills made the briefing process clear and direct for our client. As a consequence, we were able to create and develop an illustrative style with a tone which matched the client’s needs – and the subject matter – quickly and efficiently.  The completed GIF has been translated into ten languages and seen by thousands of people all over the world. It was circulated among MSIF members and other MS organisations and shared across social media platforms on World Mental Health Day. The response from MS charities and individuals with MS has been extremely positive and we have been commissioned to produce more animations for MSIF in the coming months.