Plan International UK strives to advance children’s rights and equality for girls all over the world.
The client was clear that this report should engage stakeholders, communicate the impact of Plan International UK’s work around the world and set out its financial performance in an accessible format.
To achieve this, firstly we focused on the stories of people who had benefitted from the charity’s work using bold photography and punchy copy. Secondly we made creative use of fonts to show the hierarchy of the content which enabled stakeholders to scan the pages for key information. Finally we used a range of striking infographics to heighten the impact of key statistics by marrying them with engaging images to simplify complex data.
Our flexible and responsive approach was an important factor in ensuring this project was completed on time. Our close client relationships and our agile approach to project management ensured deadlines were met.
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