Power of typography

Fonts have personalities of their own and applied imaginatively – in different sizes and weights – can really engage your readers and deliver character to your content. 

Typography is sometimes overlooked, but it is an essential part of graphic design and we believe it plays an important role in determining the success of your communications.  

We use typography creatively to help our clients deliver their messages, express their brand personality and shape their audience experience – whether on screen or in print. 

Take a look at how we brought words to life for some of our clients.

World Trade Organization – Trade and Environment booklet

The booklet provides an introduction to trade and environment issues in a question-and-answer format. We have used different font sizes and colours to create a clear copy hierarchy to draw the readers in. 

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Thornsett – Development brochure

Chaplin is a development of hip, east London apartments designed to appeal to a young, cool audience. We used playful typography and bold fonts to bring edge and energy to this brand. 

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Imperial Health Charity – Impact report 

Strong, clear fonts presented in a variety of sizes and style enable readers of this impact report to choose how much information they want to take in; they can skim, or dig deeper.  

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