Why design can help charities through Covid-19

More than half of UK charities are concerned about the need to develop more digital content like infographics and animations as a result of the coronavirus pandemic, according to a recent survey.

This insight recognises the need for charities and charitable trusts to engage with their stakeholders more effectively online, and points to a demand for more appealing design.

At a time when it is difficult to connect with people face-to-face, marketers need every tool in their communications kit to make an impact. Graphic design can deliver a meaningful difference to audience perception and engagement and is arguably more important than ever.

Effective use of graphics, illustrations, photos, colours, fonts, and copy structure should all combine to create a unique design blueprint for your organisation. In our work for charities like Citizens Advice, Lemon Tree Trust, Royal Masonic Benevolent Institution and NoHep, we have developed distinctive designs for each client which reflect their brands and build stronger connections with their audience.

If your organisation could benefit from some design support at this challenging time, please get in touch to discuss how we might be able to help. 

“…It was a pleasure working with nim design and I have no hesitation in recommending them.
The final product was of an exceptionally high quality and has received a lot of very positive comments.”

Nicola Clarke, Citizens Advice, Company Secretary
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