What’s so important about a brief?

There’s a lot of nonsense talked about creative briefs. We think the key is simplicity and clarity.

The design brief is the first part of the design process and a clearly written brief will help define goals, avoid misunderstanding, set standards and act as a reference point for both client and agency.

Designers need direction, it is not enough to say “you’re the designer, we’ll leave it to you”, or, “ it needs the wow factor”. As designers we love to solve problems and a simple, clear brief will help focus our thinking allowing us to be more creative.

Our free briefing template will show you how a well-constructed brief can make the creative process run smoothly, keep the project on track and on budget, and achieve great end results.

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