Why is storytelling so important?

For charities, stories are a great way to capture readers’ attention and show them the difference their support can make. But to create a good story, the copy is only half of the picture: equally crucial is compelling presentation. Good design can help your story deliver an emotional punch, and make it clear what’s distinctive about your work. Download our Storytelling through Design PDF for useful tips and see how charities such as Plan and Certitude are using design to tell their stories effectively.

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