Forces in Mind Trust
Forces in Mind Trust (FiMT) exists to enable vulnerable ex-service personnel and their families to make a successful and sustainable transition to civilian life.
We were excited when FiMT approached us to design their 10th anniversary impact report. We had a Q&A meeting with them to fully understand their brand and expectations before working on the designs. The information gathered at the meeting shaped our design thinking and our approach to the design concepts.
The report celebrates the 10 years of FiMT, and features some of the most impactful projects the Trust has funded since 2011. The design style echoed these heroic achievements through the creative us of fonts so that key information and data stand out on the page. Images and a timeline helped with the storytelling of FiMT’s 10-year journey. The report has had positive feedback from the client and their stakeholders.