Versus Arthritis Annual Report and Accounts 2023/2024
Versus Arthritis Annual Report and Accounts 2023/2024
Versus Arthritis campaigns for individuals affected by arthritis, invests in research initiatives and provides essential services to support those impacted by the condition. We were awarded this project thanks to our extensive experience shaping impactful annual reports for many charities, our ability to flex our resources around client timings and our commitment to work within agreed budgets.
Objective
A detailed client briefing session provided valuable insight into the Versus Arthritis brand identity and how it should be applied across all platforms. Working within these guidelines, our aim was to convey the shared determination shown by individuals living with arthritis to defy it, and to demonstrate how Versus Arthritis is empowering these stakeholders to maintain their resilience.
Design highlights:
- Bold quotes throughout highlight the impact of arthritis.
- Bright colour accents spotlight significant stories and the brand’s signature purple is used throughout.
- Bold photographs captivate readers’ attention and illustrate how arthritis impacts people of different ages and backgrounds.
- Infographics reinforce key data sets and enhance understanding.
