Your annual report isn’t just the story of your organisational year, it is an opportunity. An opportunity to raise brand awareness, stimulate fundraising, create a repository of digital assets, connect with your stakeholders and demonstrate impact. Executed correctly your annual report should provide exceptional value for money.
Achieving all these objectives will require an experienced agency that can provide strategic direction as well as creative, effective design. Our step by step approach ensures key conversations in the planning stages results in a high-impact document which can be used right across your organisation.
Here are our five ways to drive maximum value from your annual report.
1. Create a flagship for your brand
When Arthritis UK approached us for their Annual Report last year they had recently updated their brand guidelines. The annual report we produced is not only a bold and informative document, it is an impeccable manifestation of their new brand in action.
2. Offer a tool for fundraising
Your annual report can be designed to speak to fundraisers and potential funders as well as your trustees and stakeholders. We applied lively design and bold segmentation of content to ensure our Annual Report for St George’s Hospital Charity Trust is a perfect conversation starter for their fundraising team.
3. Deliver a stack of marketing assets
No doubt your marketing team are constantly on the look-out for new images, infographics and stories to populate social media platforms and digital newsletters. When we created an Impact Report for ISCC we designed infographics, quotes and case studies which could be re-used over and over.
4. Build a human connection
If you are tempted to save money with AI, bear in mind that audiences are savvy and less likely to engage with machine-generated content. Our ongoing relationship with RMBI is built on creating design which is warm and personal; an approach proven to connect with stakeholders on a human level.
5. Demonstrate your impact
With effective design, a description of your organisational year is also a story about making a difference. When we created an Annual Report for The Commonwealth Foundation we combined stunning imagery, clean infographics and clear copy to show the huge impact this organisation makes across the planet.
If you would like a chat about how your next annual report could deliver better value for your organisation why not drop us a line at nancy@nimdesign.com or call us on +44 20 8426 6888.