This organisation drives the DofE Award’s global growth to encourage more young people to participate in the world’s leading youth achievement Award.
To boost participation from youth, volunteers, funders and operators around the world, the DofE Foundation has collected statistics which demonstrated the positive impact of the Award. We were briefed to create a leaflet to be distributed at The Duke of Edinburgh’s International Award 2018 Forum in Accra, Ghana, in July 2018.
We proposed a bright, fun A6 concertina fold-out leaflet, which offers a global snapshot of the ‘Award in numbers”. It is inspired by the journey taken by a DofE participants. A colourful line links all the pages together and they are packed with bold infographics using the stats supplied by the client which describe the many benefits of participation.
After the International Forum our infographic leaflet design was adopted by DofE Award Operators in Australia, Canada and China.