Annual Report 2018-19
Citizens Advice offers advice, information and support through a network of charities in the UK.
To celebrate its 80th anniversary, the organisation asked us to produce a distinctive annual report which broke away from its usual format, but which remained in harmony with the anniversary brand guidelines.
Citizens Advice is a household name so we made it our mission to amplify the brand and mirror its values through a bold, dynamic graphic approach. To reflect the way in which Citizens Advice helps people solve their problems, we developed a ‘beam of light’ showing how this charity helps people to ‘pave a way’ forward. We extended this notion with a different illustration to introduce each section of the publication. These strong, two-colour visuals shine a light on different aspects of the support offered by Citizens Advice and have proved engaging to readers.
This was our first project with Citizens Advice and we enjoyed collaborating with our client’s in-house design team. The combination of our fresh ideas and the knowledge and experience of the internal department has ensured we delivered a report which feels new and different, while remaining on the right side of the brand guidelines.
This was our first time working with nim design, helping to design our annual report.
This was a special year for us, celebrating 80 years as a service and the team showed a lot of creativity in how the brand could be stretched, developing designs to cover all aspects of our very particular brief.
During our initial meeting, Lim and Miguel were really enthusiastic about working with us and keen to understand our brand, the ethos and values of the charity as a whole. Lim and Miguel maintained constant communication throughout the project, asking questions rather than holding things up and turning any feedback into changes almost immediately.
It was a pleasure working with nim design and I have no hesitation in recommending them. The final product was of an exceptionally high quality and has received a lot of very positive comments.