Saferworld is an international organisation which works with people in areas of conflict such as Africa, Asia and the Middle East to create opportunities for peace.
The work that Saferworld undertakes is serious and complex and their brief to us was to help them create a new Annual Review which would explain the many different types of projects they are involved with – in multiple countries – and communicate the positive impact of their work.
Previous reports had achieved a great deal but we felt there was room to connect with audiences on a more emotional level. This was an opportunity to break free from their established tone and move towards a more appealing and dynamic looking design.
It was fun to sift through Saferworld’s extensive image library to find really impactful images but we remained mindful of political issues connected with the photographs by working in close collaboration with the client. The results are clear to see and the old adage about a picture paints a 1000 words is very apparent in this piece of work.
Readers have responded well to the new report which has been designed to allow them to dip in and out to find key facts and information. Colour-coding each region has proved popular, as has our decision to impose a clear copy structure and hierarchy.
We worked with nim design for the first time on our most recent annual report and were very impressed with the result. After a productive initial meeting where we discussed ideas, photos and timelines, Lim and Miguel worked quickly to produce a beautiful report that captured the elements we had covered in our brief. During the subsequent revisions, the team were patient, flexible and receptive to our comments and suggestions. In the end, we came away with a fantastic design that really stands out and brings something new to our publications.
Everyone we worked with on the team was professional, accommodating and always maintained an unwaveringly positive attitude that helped us navigate some tight deadlines and bring together a range of ideas and preferences. It was a pleasure working with them, and we are looking forward to the next time we can work together.