We are fortunate that many clients come back to us again and again, and we suspect their loyalty has a great deal to do with our ability to listen carefully and respond with honesty and integrity. Our clients also tell us that they appreciate our commitment to building relationships, our problem-solving mindset, our ability to flex timescales and our creative approach.  

Annual Reports require all these skills. One such example is our long-standing collaboration with Senior Financial Accountant Doreen Kelly-Oshodi at children’s charity, Spurgeons. Doreen told us:

“I am really pleased with the level of service and attention to detail nim design has shown consistently over the years. Their flexibility and commitment to the project enabled me to meet deadlines and manage amendments efficiently. What could have been a stressful experience turned into a smooth and enjoyable project, thanks to Lim and Miguel.”

Humanity is at the core of many of our clients’ values, and a human approach is at the heart of ours. We work with clients who are committed to making a difference to the planet so we are thrilled to welcome a few international organisations to our roster. ISCC is a sustainable certification system headquartered in Germany and EuroQol Research Foundation is a Rotterdam-based research organisation which develops tools to enable better healthcare decisions. Even when collaborating with larger organisations like these, we continue to bring our creative expertise with our trademark friendliness . We look forward to working with you all in the months ahead!

The post Embedding humanity in our designs first appeared on nim design.

I had an amazing time in Egypt with my partner. We were in Luxor visiting the Valley of the Kings and guess what I saw deep inside the tomb of Ramses III? The Egypt Exploration Society logo that we designed many years ago – I was so excited and proud to see it on the board with other sponsors.

After Luxor, we went to Cairo and visited the newly opened Grand Egyptian Museum (GEM). I was inspired by the stunning architecture and, needless to say, the priceless artefacts on display. If you’re a museum lover like me, put GEM on your bucket list! Meanwhile in London, my colleague Miguel was taking it easy and enjoying the city’s festive vibes after a busy 2025. But now here we are, back fully energised to take on 2026 with vigour!

As we start this new year, I can’t help but to reflect on our work in 2025. We’re truly honoured to have collaborated with so many loyal and new clients in the UK and Europe. Thank you from the bottom of my heart for putting your trust in us. In 2026 we remain fully committed to delivering exceptional service and innovative design solutions for you.

Good graphic design should make a big impact on your publications. Well-structured, creative design helps tell your stories, explain key facts and figures, and communicate the humanity behind your organisation. Of course, this is only possible if your design agency takes the time to understand the purpose of your organisation. By getting to know you at the start of a project we can ensure we will communicate your key messages creatively and effectively. Here are three examples which demonstrate how we’ve supported our clients to bring their stories to life.

1. A clear narrative for Conciliation Resources

Conciliation Resources is committed to stopping violent conflict and building more peaceful communities, employing 80 people in 20 countries. For its 30^th anniversary we were asked to create a report showing the full impact of the organisation over the last three decades.

To simplify this complex narrative we introduced a continuous timeline highlighting breakthroughs in the charity’s history. The content was structured by region to show geographical reach. We designed maps and charts to sit alongside bold photography to humanise these stories.

The client told us that they appreciated our flexibility and fresh ideas as well as our interpretation of their brief for this very important report.

See other pages from the annual review.

2. Accessible infographics for ISCC

The International Sustainability and Carbon Certification (ISCC) supports businesses to transition to a circular economy by setting sustainability standards for a wide range of sectors.

ISCC is driving real, measurable impact on ecosystems, people and the planet and we were asked to demonstrate this in its 2025 Impact Report. We worked hard to make complex information accessible using infographics including charts, graphs, icons and maps.

As well as appreciating our creative approach, our client told us they valued our responsiveness and availability throughout the entire duration of the project.

View key pages from the impact report.

3. Showing humanity for Spurgeons

Spurgeons is a charity which helps children, families and carers through a range of services including education, social care, maintenance, vocational training and financial assistance. We collaborated with the client to develop a design that fully captures the organisation’s empathy, enthusiasm and warmth. We addressed this through colour, typography and photography. 

The annual report features a red ribbon that flows across every page to represent family ties, while action-based photography shows Spurgeons’ positive impact on the children and adults it supports.

Our client told us they particularly appreciated that we were able to guide them through the design process, turning what could have been a stressful experience into a smooth and enjoyable one.

Check out some other pages of the annual report.

If you feel our way of working works for you, please call 020 8426 6888 or email lim@nimdesign.com. We look forward to collaborating with you! Until then, here’s to a creative and impactful 2026!

The post Bringing your stories to life in 2026 first appeared on nim design.

As a small, dedicated team we collaborate with our clients to achieve their marketing and communications objectives through design. Our decades of experience means we are efficient and able to flex to achieve results on time and without fuss. This is often cited by our clients as a reason for their loyalty.

Here are some highlights of our work and clients’ feedback.

Conciliation Resources 30^th Anniversary Annual Review

Conciliation Resources works across 20 countries helping people build peace after conflict. We used a restrained colour palette on this special 30^th anniversary edition annual review to reflect the serious nature of its work. A continuous timeline moved across all the sections to illustrate progress. Maps, icons and engaging photography were all applied to tell the stories of the charity’s impact.  

“…Working with Lim and Miguel was an absolute pleasure from start to finish. Their friendly and professional approach was particularly welcome, as was their speed and flexibility. They interpreted our brief with creativity while maintaining the core readability of the design. I wouldn’t hesitate to recommend nim design to anyone looking for creativity, fresh ideas and a real understanding of the usability of the end product. Thanks guys!” – Nick Bennett, Senior Communications Manager at Conciliation Resources

See the work here.

Spurgeons Annual Report 2023/24

Spurgeons is a charity which helps children, young people, their families and carers. Taking inspiration from the existing brand guidelines, we played with sweeping red lines to inject a sense of fun and movement. The content is organised and structured and we created unique icons and accessible graphics to communicate key facts and figures.

“I am really pleased with the level of service and attention to detail nim design has shown consistently over the years. Their flexibility and commitment to the project enabled me to meet deadlines and manage amendments efficiently. What could have been a stressful experience turned into a smooth and enjoyable project, thanks to Lim and Miguel.” – Doreen Kelly-Oshodi Financial Accountant at Spurgeons

See the work here.

Citizens Advice Annual Report 2023/24

Citizens Advice is about helping people solve problems and we reflected this in our bold, graphic approach and people-focused imagery. For this digital-only report we optimised the format for screens and made the report interactive by including hyperlinks, buttons and bookmarks to ease readers’ navigation.

“It was a pleasure working with nim design on our 2023–24 annual and impact reports. They brought creativity, clarity, and professionalism to every stage of the project and delivered designs that were both impactful and accessible. We’re really proud of the final outcome” – Jiblu Rahman, Senior Brand and Marketing Specialist at Citizens Advice

See the work here.

The post Reflecting on a busy season first appeared on nim design.

Rested and revived, we are ready to bring new inspiration to our clients’ work in 2025. Our goal is to create effective and engaging designs which make a positive difference to our clients’ brands and messaging.

It is wonderful to see some of the projects we produced in 2024 delivering impact as we get started in 2025.

Innovative approach

Our relationship with British acoustic product design company AllSfär continues to flourish. Having successfully designed the company’s brand identity, we delivered a product catalogue which AllSfär Head of Marketing Chris Michaeloudis described as “truly reflecting our culture and personality, allowing us to stand out in a very competitive market.”

Clear narrative

Inspired by its existing brand identity we introduced sweeping red lines to the Spurgeons annual report. The outcome is a professional-looking document with a clear narrative, bold design and dynamic structure.

Bold design

We enjoyed working on Versus Arthritis annual report. Our strong graphic approach reflects the uncompromising nature of this campaigning organisation which supports people coping with and overcoming the debilitating impact of arthritis.

Empathetic and animated

For RMBI’s digital annual report, we introduced animations to ensure strong engagement. This approach has enabled us to highlight the compassionate messaging,  thoughtful photography and gentle colour palette of this caring organisation.

We are ready to bring our enthusiasm, creativity and ambition to ensure your brands are well looked after over the next twelve months and beyond. Please get in touch: lim@nimdesign.com

The post Raring to make a difference in 2025 first appeared on nim design.

Commonwealth Foundation

Like many organisations, the Commonwealth Foundation uses its annual report to revitalise its brand and reach new audiences. Our decades of annual report experience enabled us to support the Foundation through every step of the process, from design concept to printing solutions.

Greenhill Housing Association

We enjoyed being part of Harrow Churches Housing Association’s journey to become Greenhill Housing Association. We developed a new logo to reflect the diverse and progressive nature of the organisation, and used the graphic triangles from the logo as a key element of a new, dynamic annual report design.

World Trade Organization

Our very own senior designer, Miguel Ministro, produced distinct, bespoke graphics to inject vitality into the ‘Technical Barriers to Trade Agreement’ booklet. The result is a highly illustrative document which delivers technical information with flair.

The holiday season is about family, friends and spreading joy and kindness all around. One way we’re doing this is by supporting Circus Starr again this year. They are an amazing collective bringing circus fun to children with disabilities, families with low incomes and those who face other life challenges. We are delighted to support this organisation to bring some happiness to the lives of local children and their carers.

After a busy year, we are ready for the festive break. We’ll be closing our doors on December 16 and reopening on January 2.

I would like to personally thank our loyal clients for their ongoing support and our new clients for putting their trust in us. Big thanks also to my colleagues Nancy Little for her marketing efforts and Miguel Ministro, who has supported me so diligently throughout the years!

Sending my very warm wishes for the festive season to all of you. Enjoy the festive break, and I look forward to seeing you all again in 2025!

The post Warm wishes for the winter holidays first appeared on nim design.

They tell us that it is because we focus on building strong relationships and maintaining open and honest communication which makes them feel supported and informed throughout each project. From initial consultation to final delivery, we are alongside our clients every step of the way, ensuring a smooth and personalised process. Our clients also appreciate our ability to be nimble; adapting and adjusting our services to meet the unique needs of each organisation. As a small team we can tailor our approach to fit a wide range of budgets without compromising on creativity or quality. 

Here are some examples of work we are proud to have produced for clients:

Commonwealth Foundation – Annual Report 2023-24

Our relationship with the Commonwealth Foundation goes back to 2022. This latest report champions the people, places and activities that deliver Commonwealth’s values. With a broad target audience and high volume of required text, the design used bold and colourful photography and simple, strong infographics to lead the reader through the information. The paired-back colour palette of dark navy, green and pale blue brings clarity and rhythm to the copy using a mix of headings, pull-out quotes and tinted panels. The result is a compelling publication that reflects the Foundation’s brand and shows the diversity of this unique organisation.

See more here.

RMBI Care Co – Impact and Sustainability Report

This is our fourteenth year working with RMBI, an organisation which provides a home for over 1,000 people across England and Wales. The report reflects its core values:  kindness, supportive, trusted. The colour palette is warm, the photography enhances the storytelling, while key facts and figures gently float onto the screen to engage the readers. This accessible publication successfully balances stories of care with news and updates about the organisation’s ambitions to be more sustainable, inclusive and diverse.

See more here.

World Trade Organization – Technical Barriers to Trade Agreement, 10 key results

We are delighted to have been working in partnership with WTO for almost five years. Most recently we produced a booklet focussing on ten key challenges to trade. We created inventive and colourful infographics, maps, charts and icons to transform complex detail into accessible information. The result is a punchy, energetic document which offers readers a choice: absorb the headlines or delve deeper through the technical text and graphics.

See more here.

The post Join us for a smooth design journey first appeared on nim design.

Our previous collaborations have been Annual Reports designed to communicate activity, set out strategy and report on financials. In 2024, the Charity decided to create a separate Impact Report alongside its Annual Report. This would provide an opportunity to thank and encourage stakeholders, inspire fundraisers, engage local communities and leverage corporate connections.

Strategy

Assessment and refinement:
Leveraging insights from past collaborations, we refined our design approach to align with the Charity’s strategic objectives. Aiming for a dynamic and fresh approach we applied our experience to understand where to push, and where to pull back, from previous years.

Agile project management:
Our copywriting and design teams worked closely with the client, to create a workable schedule to meet an extremely tight deadline. Honest and open dialogue from the outset enabled us to work together to make the almost impossible, achievable.

Dynamic design:
We functioned within existing brand guidelines to create a look and feel which reflects the Charity’s empathetic, cheerful and practical approach. We applied bold graphics, unique icons and people-focused photography to create an engaging design which delivers impact.

Confident copy:
Copy was gathered from existing sources such as press releases, newsletters and emails as well as written freshly from interviews with the Charity’s leaders. We developed a coherent, relaxed and warm tone of voice to breathe new life into the stories and engage all stakeholders.

Statistical insights:
Throughout the document, impactful statistics were showcased to add depth to the narrative, underscore the impact of Charity-funded projects and provide tangible evidence of progress.

Iconic impact:
Unique icons, inspired by the SGHC brand, were strategically integrated into the design, serving as visual cues to highlight key areas of interest.  

Artistic expression:
Recognising the importance of arts-related projects to the Charity, we introduced a subtle gradient to enhance the visual appeal of these stories. Our goal was to elevate these elements without overpowering the overall design aesthetic.

Outcomes

The Impact Report is designed to have a positive influence in three key areas:

Higher profile:
By showcasing where the Charity allocates grants and how these improve outcomes for patients, staff and families, more people are understanding the work of the Charity.

Increased income:
Through communication of what can be achieved, the Report is encouraging more individuals and organisations to fundraise and donate.  

Improved engagement:
By fostering a sense of community and belonging, the Impact Report is building stronger engagement across all the Charity’s communities.

Conclusion

Learning from our previous collaborations, we were able to write a welcoming narrative describing how the Charity is making a difference. Our dynamic graphics delivered this narrative in an engaging way using quotes, stats, icons and imagery to give readers a fast-track understanding of the Charity’s work and impact. What might have been a challenging timeframe was overcome with honest, good-humoured dialogue between our own teams and the client.

“What could have been a very challenging process was made much easier by the nim design and copywriting teams who used their experience and expertise to ensure we created a very effective Impact Report in an extremely short timeframe”
Helen Butterfield, Senior Communications & Marketing Manager, St George’s Hospital Charity.

See more examples here.

The post Making an Impact with St George’s Hospital Charity first appeared on nim design.

My holiday in Mexico was fun and I very much enjoyed the arts and museums this country has to offer, in particular the Soumaya Museum in Mexico City. This awe-inspiring building is a landmark destination holding world-famous works by Rodin and Degas. The story of the business mogul who set up this not-for-profit cultural institution to enrich the lives of visitors through art, resonates with me. My colleague Miguel also had a great time in Portugal, relaxing and eating home-made traditional delicacies with family and friends.

I am fascinated by traditions – whether they are artistic or culinary – and what keeps them alive. I feel the strongest traditions are those that we’re allowed to reshape, while respecting their roots and appreciating their evolution. For example, in Puebla, one of Mexico’s biggest cities, the centuries-old tradition of azulejos (blue tiles) is constantly reinterpreted and adapted to modern environments, including museum terraces or ‘video-mapping’ shows.

At nim design, our ambition for 2024 is to reshape our clients’ brands so they remain relevant and up-to-date. We will build on their foundations using technology and ingenuity to demonstrate their resilience and growth potential.  

As to technology, developments abound in our field and AI is one of the most talked-about. Even though AI may well be intelligent, we feel it can also be artificial. Clients often tell us they want a human touch to their brand and graphic materials to set them apart in a competitive environment. While AI excels at aggregating information and extracting patterns from data, clients like ours need bespoke designs that convey warmth and humanity. This is what we promise you for 2024 and beyond. We wish you a successful year ahead and look forward to fruitful collaborations!

The post Traditions, technology and the human touch first appeared on nim design.

So, if you choose to engage nim design, we will work through some essential steps to ensure we deliver the best results for you. Your experience will look something like this:

Step 1: Understanding your organisation

This getting-to-know-you stage is critical to a successful outcome. We’ll undertake desk research and have an introductory meeting with you and your team. Depending on the project, we might suggest focus groups and one-to-one meetings with key stakeholders to ensure we have a 360° view of your organisation. At the end of this stage we will be able to clarify the brief and agree timelines.

Step 2: Getting creative

Equipped with all the relevant information, we will put our creative brains to work. As well as colours, fonts and imagery, we’ll consider infographics, grids and document sizes. We’ll present several design approaches for you to consider. At the end of this stage you’ll have an agreed design concept. 

Step 3: From concept to reality

At this point we’ll carefully apply your content to the final design concept. Next we’ll provide you with proofs which you can access online to make comments and amendments. We usually quote for two iterations but if you need more we’ll let you know of any additional costs straightaway. At the end of this stage you’ll have your design assets finalised and agreed. 

Step 4: Special delivery

With the proofs signed off, we’ll organise the design assets to be delivered to you in the format you need. This might be digital files or print-ready PDFs or a combination of both. At the end of this stage you’ll be ready to share your designs with your audiences.

Step 5: Call for back up

Don’t worry if you need a bit of additional support. If you have any questions or concerns about your finished project, just pick up the phone or email, and we’ll do our best to assist you. At the end of this stage we are usually all firm friends and ready to celebrate with a drink!

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From our point of view, it’s about finding the best combination of cost, quality and sustainability to meet our clients’ requirements. For our clients, it’s about making sure we are the right design agency to suit their needs. As Marketing Manager for nim design, I strive to match our strengths with clients who will genuinely benefit from our services.

We have many loyal clients who come back to us year after year, and we are truly grateful for this. We work with national and global charities and ethical organisations to provide designs for annual reports, infographics and print, and digital publications. These organisations differ in many ways, but they all value our approach because our most valued attributes include:

We’re small

Based in our much-loved Victorian old bank in Harrow on the Hill, we’re small but we think big. We have 20+ years of experience in the industry, and we have close working relationships so we all know what is happening with the projects we work on. If one member of the team isn’t around, someone else can continue the job.

We’re problem solvers

Whether it’s solving a design problem or finding a new creative solution, our team has the expertise and knowledge to deal with most issues. When it comes to graphic design we will always find the best result for our clients. 

We’re flexible

We are passionate about the impact of good design but we are also pragmatic. We understand that sometimes we have to adapt our approach to meet our clients’ expectations. 

We’re partners

Your design is our design. We’re in this together to get the best possible outcome for your organisation. We’re all in, always available and ready to support you in any way we can. 

We’re transparent

From our initial quote to our step-by-step planning, we are honest about costs and timings. We do our level best to avoid any surprises in our invoicing so when you are working with nim design you can feel confident that you are in control of your budget. 

About the author

Nancy Little has over 25 years of experience helping businesses grow. She supports nim design in sales and marketing. Please reach out to nancy@nimdesign.com if you need further information.

The post Five ways we deliver value for our clients first appeared on nim design.