World Trade Organization
'Short Answers to Big Questions on the WTO and the Environment' booklet
The WTO is the only global international organization dealing with the rules of trade between nations. At its heart are the WTO agreements, negotiated and signed by the bulk of the world’s trading nations and ratified in their parliaments. The goal is to help producers of goods and services, exporters, and importers conduct their business.
We designed the booklet for the WTO’s Trade and Environment Division. This booklet provides an introduction to common trade and environment issues in a question-and-answer format. It aims at improving understanding of the role of trade and trade rules with regards to environmental issues. This booklet provides basic information and examples to answer some common questions raised about trade and the environment.
We’ve kept the design clean and clear, reflecting the topic of the booklet. To draw the readers in we have used large photos to echo the green environment, icons to highlight key information, and different font sizes to create a clear copy hierarchy. A fresh colour palette is introduced to bring the designs to life.
The client is happy with the collaboration and welcomed our prompt responses which ensured a fast turnaround during all stages of the work.