Lim and his colleagues were quick to understand our requirements, and very aware of the sensitivities around replacing a logo that had been established for over a century. They produced a series of clear, eye-catching, clean and modern designs, which also captured the essence of the old logo. They were then very patient with the committee tasked with approving the final designs, and a series of requests for modification.
The nim team have since been very helpful as we have begun to implement the new logo, either producing new designs for print and online materials or advising on existing drafts.
Early feedback received from our members – many of whom are quite conservative! – has been universally popular, and we are confident this will continue. Thanks Lim and co!