Parker & Farr
Parker & Farr has been handcrafting luxury sofas since 1950. They sell worldwide and collaborate with interior designers to create unique, high-quality furniture.
We undertook a full rebranding for Parker & Farr to develop a brand which better reflected their values and positioning in a modern marketplace. Before undertaking any design work, we analysed their competition, considered trends in the marketplace and identified their strengths and weaknesses. Our findings informed our design approach.
The new brand identity echoes the company’s heritage through its classic but distinctive font, the introduction of a distinguishing ampersand and the deep blue and grey colour combination. In addition, we introduced a new strapline – ‘English • Elegant • Exclusive’ which describes their origin, values and positioning.
As well as being implemented across all corporate and publicity materials, the new brand has been used to transform the company’s stylish London showroom and refreshed their website. Staff have been enthused by the new look which has given this authentic firm a clear position in the competitive handcrafted furniture market.
Having worked with nim design for over three years now, I have always been really impressed by their creativity, professionalism and attention to detail. Supporting my business during a time of considerable change, they have listened to the challenges which my business faces; understood our core goals and objectives for the future and as a result have successfully delivered both physical and online material which has allowed us to communicate better with our key target markets; the end result of which has seen us gain competitive advantage.