Just what is a brand?

Brands can be frustratingly hard to tie down, yet we all recognize the world’s greatest brands the moment we see them.

The top 3 most valuable brands listed on Brand Directory are Apple, Samsung and Google. No surprises there, but just what is it that sets these global brands apart and what can smaller enterprises learn from them?

Is branding a corporate identity? Is it a logo? Is it a collection of values?

Our guide to branding explains the key issues you need to be looking at whether you’re looking to create a new brand or to re-fresh an existing brand.

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