A quick guide to Property Marketing

Promoting a new development is more complicated than it used to be.

Promoting a new development is more complicated than it used to be. A stunning show home, a set of smart brochures and a skilful advertising campaign are still important, but now you need to harness the power of digital technology to increase your reach and engage your audiences.

We’ve been designing for property development companies for decades and we enjoy the marketing challenges offered by this fast-moving industry. We understand the importance of building a brand quickly and we recognise the crucial role estate agents play in the sales process. We are familiar with the constantly changing timeframes and acknowledge unforeseen issues which can alter a development at the very last minute. Now we also believe that new digital technologies should supplement a traditional marketing package.

We’ve summarised our digital know-how in this quick guide which we hope will prove helpful to both our existing and potential – clients.

1. Be ready for audience participation
2. SEO savvy – copy content counts
3. Get interactive!
4. Make a change
5. Leading edge digital

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